From August 29 through October 31, hundreds of stylists entered the Joico Vero-KPAK Color Intensity Haute Hues Contest for a chance to win an assistantship with Joico on set at a photoshoot! Stylists were asked to let their imagination run wild to create imaginative and vibrant hair color creations using Joico Vero K-PAK Color Intensity shades.
The awe-inspiring hair looks were then submitted through Instagram, using the hashtag #joicointensity and tagging @JoicoInsider. The grand prize winner will assist Joico artists Damien Carney and Sue Pemberton for a photoshoot to be featured in an upcoming issue of MODERN.
Here, we share 10 submissions. To see all the contestants' looks and learn more about the Color Intensity shades, visit joico.com/intensity, Joico's Face-book or use hashtag #joicointen|sity on Instagram and Twitter.
Original article was copyrighted by Modern Salon Magazine
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